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Featured image for “More Effective Marketing: Marketing Minute”
01/14/22

More Effective Marketing: Marketing Minute

By: Dan Vukmirovich, Director of Creative Strategy Today we’re going talk about effectiveness, and what it means in your marketing. Two “M’s” …and maybe a bonus “M” to give you a little bit of marketing advice.  Effective Messaging in Marketing So the first M is Messaging. Are you being effective in your messaging, whether it’s on your website, in your
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Featured image for “What The Stellantis & Amazon Partnership Means For Digital Marketing?”
01/05/22

What The Stellantis & Amazon Partnership Means For Digital Marketing?

By: Jim Ragosta, Jr., Digital Media Specialist I recently watched a live press conference of Stellantis featuring CEO Carlos Tavares discussing the transition of Stellantis to a sustainable mobility tech company. Great things are happening with the company, the presentation left me with two takeaways of how this could impact digital marketing efforts.  Stellantis announced a partnership with Amazon to work on improving the consumer experience
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Featured image for “Achieving Customer Service with Chatbots”
06/01/21

Achieving Customer Service with Chatbots

By Jeff Murphy Extraordinary customer service is a value that businesses are constantly aiming to achieve. As new technologies are introduced, new opportunities arrive that enable companies to assist their consumers in ways that were previously unimaginable. One recent breakthrough in online customer service has been the implementation of chatbots on company websites. This breakthrough has prompted many a question
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Featured image for “The Importance of Brand Ambassadors”
05/12/21

The Importance of Brand Ambassadors

By Deb DeFreeuw, President, Force 5 Recently I happened to shop at two different Martin’s Supermarkets in our area and each provided very different experiences. The different experience at each brought to light the importance of brand enculturation. Brand enculturation is making sure that the people on the team understand, believe and live the brand promise. Understanding the promise to
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Featured image for “A Look Ahead in Big Tech – Change is Coming”
02/17/21

A Look Ahead in Big Tech – Change is Coming

By Jim Ragosta, Digital Media Specialist 2020 was an interesting year for the social media industry. The COVID-19 pandemic led many businesses and people to turn to social media to stay connected, whether that’s through direct or indirect communications. 2020 also brought light to the questions many have had for years surrounding Big Tech in regards to censorship and privacy. And,
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Featured image for “Messaging In The Year Ahead – Bring On The Empathy”
12/30/20

Messaging In The Year Ahead – Bring On The Empathy

2020, well, what hasn’t been said – a year we didn’t see coming, a year we can’t wait to put in the rearview mirror. Needless to say the pandemic will have a lasting impact on many aspects of our lives and in the year ahead, marketers will need to be especially conscious to approach their messaging with empathy. That empathy begins
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Featured image for “Google Reviews: A Sneaky SEO & Conversion Gem”
12/16/20

Google Reviews: A Sneaky SEO & Conversion Gem

By Jim Ragosta, Digital Media Specialist As consumers continue to shift to a more digital driven approach for their product and service needs, SEO continues to be more important than ever. SEO isn’t as easy as some think, it is in constant flux given Google’s random indexing, new algorithms, and competition against others who are also making optimizations. On the
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Featured image for “Holiday 2020: What To Expect”
11/12/20

Holiday 2020: What To Expect

By Jim Ragosta, Digital Media Specialist 2020 has been a whirlwind for retailers globally. COVID-19 has had a dramatic effect on purchase intent and how/where consumers want to buy goods or services. This whirlwind will definitely impact the upcoming holiday shopping season. From government regulations imposed on brick and mortar retailers to individuals following CDC guidelines to keep themselves and
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Featured image for “E-Commerce 2020 Expectations in Michiana”
10/26/20

E-Commerce 2020 Expectations in Michiana

I know. I know. We’re all tired of hearing about the corona virus nowadays and how it’s affected all of us mentally, physically, emotionally. I’d like to take a different perspective, focusing in on E-commerce and how it’s seems to be flourishing. At the end of first quarter 2020, and leading in to the second quarter of 2020, “brick and
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Featured image for “Geotargeting PPC Campaigns & Getting Personal”
08/24/20

Geotargeting PPC Campaigns & Getting Personal

For nearly 20 years, an Indiana Trailer Manufacturer (because of an NDA, the company name has been changed to Indiana Trailer Manufacturer, abbreviated as ITM) has been producing premium aluminum trailers as the alternative to steel trailers in the Trailer/RV marketplace. Factors like exceptional design and construction with guidance from industry-leading engineers have catapulted ITM to high levels of growth and
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Featured image for “The Era of COVID: 3 Marketing Tips to Exercise Now”
07/21/20

The Era of COVID: 3 Marketing Tips to Exercise Now

We live in challenging times. COVID-19 has dramatically changed traditional human behavior in a short amount of time, leaving nearly all of us in a trance asking ourselves “where do we go from here?” From a business standpoint, “how is the way I conduct business going to change?” Furthermore, from a marketing standpoint, “how do the side effects of COVID
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Featured image for “Executing Strategy-The Challenge is to Execute”
05/28/20

Executing Strategy-The Challenge is to Execute

By Bob Earley I realize that there’s a redundancy in this blog’s title. However, so many people talk about vision, strategies, goals and objectives and yet so many fail one of the final steps: execute. How many times have you sat in planning meetings (and meetings to talk about scheduling the planning meetings), taking copious notes and leave the meeting
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