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Featured image for “Discovering Your “WHY” to Build Circularity”
06/21/22

Discovering Your “WHY” to Build Circularity

As I shared in our last video, Circularity is creating something with the end in mind. Waste not. Want not. Today, let’s dig a little deeper by discovering WHY you—yes, singular you—might make the effort to become more circular. Because … Circularity Is Not an Easy Thing It takes changing your habits, like Deciding you will pack your sandwich in
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Featured image for “What Is Sustainable Marketing?”
06/14/22

What Is Sustainable Marketing?

It’s no fad. Sustainable marketing is here to stay, and big businesses are starting to take notice. With recent studies showing that 79% of consumers change their purchase preferences based on a company’s “social responsibility, inclusiveness, and environmental impact,” the opportunity is vast. But what is sustainable marketing? Let’s start by taking a look at what we mean by sustainability.
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Featured image for “More Than Recycling … How to Build a Circular Economy”
06/01/22

More Than Recycling … How to Build a Circular Economy

I attended Circularity 2022 last week just outside of Atlanta, it was an incredible experience. First a definition of Circularity – Circularity is a simple concept. It means that a product is created with its own end-of-life taken into account. In a circular economy, once the user is finished with the product, it goes back into the supply chain instead of
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Featured image for “Is It Time to Tackle Single-Use Plastic?”
05/24/22

Is It Time to Tackle Single-Use Plastic?

On Earth Day this year, the Force 5 team worked together to walk along the St. Joseph River near our building picking up trash along the walkway. We found all sorts of things—including face masks, a piece of a car bumper, and even a ladder. However, nothing was more prevalent than single-use plastic. From wrappers to straws to grocery store
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Featured image for “Force 5 Offers Valuable Training to Business Leaders at Brand Camp”
05/17/22

Force 5 Offers Valuable Training to Business Leaders at Brand Camp

(May 2022 – South Bend) Force 5 is thrilled to share that the first session of Brand Camp will be held on Friday, June 3, 2022, 8 am – 12:30 pm EDT. Brand Camp is a half-day training experience held at Force 5’s headquarters (1433 Northside Blvd., South Bend, IN 46615). Brand specialists will help participants gain a better understanding
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Featured image for “Circularity: Giving as Much as You Take”
05/12/22

Circularity: Giving as Much as You Take

When we think about sustainability, there are many ways to make an impact. We could take less from the environment or reduce our dependence on non-renewable resources. But that’s only half of the opportunity. The other important part of sustainable practice is to ensure that the resources we do use aren’t simply waste products after we are finished with them.
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Featured image for “What is “Brand Soul”? – Marketing Minute”
03/23/22

What is “Brand Soul”? – Marketing Minute

by Deb DeFreeuw, President & Certified Brand Strategist You may have heard us say “WHO are you, WHAT do you do, and WHY does it matter” when talking about brand? The “WHY” refers to your BRAND SOUL. What exactly is “Brand Soul”? It is what drives your organization, what makes you unique. We helped develop a brand for a manufacturer
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Featured image for “YOU’RE INVITED!! Come check out our 4th Annual Force 5 Food Truck Friday!”
09/29/20

YOU’RE INVITED!! Come check out our 4th Annual Force 5 Food Truck Friday!

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Featured image for “Food Truck Fridays and Blood Drive”
09/28/20

Food Truck Fridays and Blood Drive

Listen up…Do we have a day for you. Friday October 2nd, Force 5 is hosting two events. If you’re hungry, come on over for one of our “Food Truck Fridays.” We’ll have several local food trucks, including Mexican, Italian, Venezuelan and good ol’ American! Not hungry or don’t have time but wanna support your community? Donate blood. South Bend Medical
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Featured image for “Force4Community”
04/17/20

Force4Community

This year has certainly been an interesting one so far; a world of dichotomies. In a matter of a few months, we went from having the lowest recorded unemployment rate to having over 22 million people filing for unemployment. We are all experiencing the devastating effect of the COVID outbreak. Like many, we want to continue helping our community, and
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Featured image for “Blood Drive with Force 5!!”
03/27/20

Blood Drive with Force 5!!

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Featured image for “Force 5 Launches Force4Good Web and Facebook During Coronavirus Pandemic.”
03/24/20

Force 5 Launches Force4Good Web and Facebook During Coronavirus Pandemic.

(South Bend, IN. Tuesday, March 24, 2020)  Force5 has launched a new website and facebook page called Force 4 Good. The Force 4 Good web and facebook platform shares good works being done in the local community and around the country during the trying times of the Pandemic crisis. Aside from stories highlighting the good works that come out of
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