Writings from Force 5 Basecamp



Featured image for “What it Means to Be a Woman-owned Business”

What it Means to Be a Woman-owned Business

By Deb DeFreeuw, President – Force 5 This is a very deep and challenging topic – I have the typical stories of being the only female at a boardroom table full of men, being paid less for the same job as a man in the same role, etc. Many women have experienced this – some more than others. But to
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Featured image for “Are You Listening To Me?”

Are You Listening To Me?

“We must love them both, those whose opinions we share and those whose opinions we reject. For both have labored in the search for the truth and both have helped in the finding of it.” Thomas Aquinas I noticed over the last several years, people have become increasingly “amped up”. I’m not sure if it’s because of the political climate,
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Featured image for “The Era of COVID: 3 Marketing Tips to Exercise Now”

The Era of COVID: 3 Marketing Tips to Exercise Now

We live in challenging times. COVID-19 has dramatically changed traditional human behavior in a short amount of time, leaving nearly all of us in a trance asking ourselves “where do we go from here?” From a business standpoint, “how is the way I conduct business going to change?” Furthermore, from a marketing standpoint, “how do the side effects of COVID
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Featured image for “The Importance of Physical AND Mental Exercise”

The Importance of Physical AND Mental Exercise

Working from home can be refreshing while providing a new perspective of your life. It can also be a time of mental fatigue and anxiety that are sometimes accompanied with loneliness while being sheltered. And, there are underlying conditions among many hospitalized adults during the COVID pandemic who have pre-existing mental and physical compromises. Therefore, one must be disciplined in keeping perspective
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Featured image for “The Loss of March Madness and Much More”

The Loss of March Madness and Much More

  Being in the world of marketing communications we are abundantly aware of the huge budgets that are involved in an event like March Madness. With COVID-19 impacting everything from sports to travel to conferences and so much more – there is so much loss financially.   Looking at the hard numbers of those huge losses, specifically in regards to
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Featured image for “The Most Important Resolution to Make This Year”

The Most Important Resolution to Make This Year

You probably made some resolutions this year. Some stick, some don’t. In fact, of the people who set resolutions, less than half will be successful in six months. But if you’re still going strong, way to go! Make one resolution this year Here at Force 5, we want to ask you – whatever kind of work you may do – to
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Featured image for “Hometown Creative”

Hometown Creative

by Camille Zyniewicz It doesn’t matter where, what country, which state, what city – creativity is everywhere. As a rising senior at the University of Notre Dame, pursuing a BA in Visual Communication Design, I thought I already knew and believed this. With my marketing and design internship at Force 5 coming to a close, I reflect back on the
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Featured image for “How I Spent My Summer Internship”

How I Spent My Summer Internship

by Anya Stucky Have you ever had one of those random, serendipitous experiences that seems to come out of nowhere and then turns out to be really amazing? That’s how my summer internship at Force 5 was.   Last Spring, I was looking for an internship, and stumbled across Force 5, an advertising / marketing agency that was located a
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Featured image for “Why Everyone Needs to KISS”

Why Everyone Needs to KISS

You’ve probably heard it before. KISS. Keep It Simple Stupid. I think I heard it in my high school art classes at least 20 times. Michael Scott in The Office even gives that advice to his employees. But don’t let it hurt your feelings, like Dwight, it’s not an insult, just good advice. The ability to pare a subject down,
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Featured image for “What you can learn from a Pinball Machine”

What you can learn from a Pinball Machine

Jerod Bast, the General Sales Manager at WSBT AM/FM and WHFB in South Bend, stopped by the Force 5 office for a meeting yesterday.  After talking business, we hit the vintage Coke machine in the lobby and played a game of pinball.  Afterward, Jerod wrote a post on Linkedin about the lessons one can learn from a pinball machine, I thought
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Featured image for “Lazy and Forgetful is the New Normal”

Lazy and Forgetful is the New Normal

A recent poll by the Domain Name Association shows that when people are looking to go to a specific company’s website, 43% of them will type the company’s name or relevant term into a search engine while only 31% of people will type the domain name (www.domainname.com) into the browser address bar. In fact, looking at search analytics data for
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Featured image for “Happy Halloween”

Happy Halloween

Happy Halloween from the team at Force 5! Here are a few fun facts about Halloween… In the United States, the first citywide celebration of Halloween was in Anoka, Minnesota in 1921. Jack o’ Lanterns originated in Ireland where people placed candles in hollowed-out turnips to keep away spirits and ghosts on the Samhain holiday. According to Irish legend, Jack
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