Writings from Force 5 Basecamp

04/14/20

During these challenging times, many of us are experiencing furloughs, unemployment, the juggling of our work schedules along with the schedules of students and their e-learning. On top of those challenges is wondering how do we stay in contact with our target audiences. Some experts have said people are “hunkered down” and aren’t doing anything, causing some businesses to wonder

03/12/20

40,000 search queries occur every second on average, which translates to 3.5 billion searches per day. Incredible right? And this is just from Google alone. Think about how often you search using Google each day? These searches could be as simple as: “What kind of oil does my 2012 Camaro take,” where multiple results appear, illustrating: Where you can purchase

02/25/20

McDonald’s recently launched an outdoor marketing campaign which they call “Iconic Stacks”. Each design is a minimalist, typographic representation of one of their classic sandwiches. At face value, it’s a clever and fun way to ask people to pause for a moment and think about their sandwiches. But it’s just type. There are no photos with perfectly poised drips of

01/29/20

TikTok is the latest social craze, as businesses and people alike are trying to understand the purpose of the media, as well as how to utilize it. Social Media still holds as a highly valuable medium to meet business objectives, however that doesn’t mean every business should be on every platform, popular or not. So, let’s try to answer the

12/17/19

“Hey Siri: How can I help people find my website?” When they first arrived on the scene, smart/voice enabled devices were a fun and novel way to search for things. But many questioned whether they would amount to more than a quick way to know how many tablespoons are in a gallon (256 if you’re wondering). We’re here to say

11/11/19

Can you think back to when searching the internet was simpler? No mumbo jumbo, ads, and information you don’t care about displaying everywhere? Yeah, I remember too. Take a look at the Google Search Engine Results Page (SERP) just a decade ago. Now, take a gander at what the SERP looks like today by just typing in “Dwayne Wade” Holy

11/05/19

Whatever type of business or organization you’re in, you’ve probably been working on your big plans for 2020. Maybe you’re aiming high at some bold and exciting sales goals or perhaps have decided you want to work on increasing your brand awareness. At Force 5, we’d love to help you reach whatever marketing goals you have set for the future.

10/10/19

By Bob Earley So, now that you have a fair understanding between traditional and digital advertising solutions, now comes programmatic or OTT advertising. What is OTT you ask? Is it the newest and greatest thing since “sliced bread” for advertisers?” OTT simply means Over The Top. What does that mean? With more and more people choosing to cut the cable

07/26/18

by Camille It doesn’t matter where, what country, which state, what city – creativity is everywhere. As a rising senior at the University of Notre Dame, pursuing a BA in Visual Communication Design, I thought I already knew and believed this. With my marketing and design internship at Force 5 coming to a close, I reflect back on the summer

02/12/16

What is a Favicon?  It is a 16×16 pixel image that is shown next to your web page’s title on the tab in browser address bar. Favicons are usually overlooked, but I think they are a nice touch on a website.  I thought that maybe it was just a quirk of mine, but then I read the article “What’s The

02/11/16

On a search engine results page (SERP), the listing of results returned by a search engine in response to a keyword query generally show two bits of information from your webpage, the title tag and the meta description. TITLE TAG – Title tags / Page Titles are critical to giving users a quick insight into the content of a result

01/26/16

An effective customer-centric website design requires the designer to put himself in the customer’s place to build a site that is user-friendly, while providing all the information that the visitor needs.  If you find it hard to put yourself in your customer’s shoes, there are services out there that will critique the usability of your website for you.  Some, like