Writings from Force 5 Basecamp

01/06/12

One Sunday last month, I started my day off with a vente iced vanilla latte with soy and double shot at 7:45am.  Yes it’s true; I am the only farm boy I know that loves Starbucks and all things gold card. To my surprise, the cashier asked if I had heard about “our Treat Receipt?”.  The bottom of my receipt

01/06/12

You’ve been there, you set yourself goals for how often you will blog, maybe it’s even a New Year’s resolution.  Yet it never fails that the time in between each post sneaks up on you  – “Oh No, has it been a week already?”.  I’ve been there, and this is from someone who would much rather strike up a conversation

12/02/11

There are seats still available!!! Force 5 will be hosting a FREE “Training Missions” for area 501c3 Non-Profits.  Our December 6, training mission is “Flying Your Cape within Social Media!”  This training mission will cover the best practices of social media as it relates to telling your story.  If you currently do not utilize social media, you will walk away with

09/12/11

10 Quick Facts You Should Know About Consumer Behavior on Facebook This study is from CMB Consumer Pulse and Constant Contact and focusing on consumer behavior on Facebook. It was just published this week, and reveals some very interesting factoids. As Marketers, we realize that Facebook is among many social media tactics that should be part of your marketing strategy.

08/23/11

We have all done it, you see a cute puppy or kitten or any kind of baby animal.  Your voice changes to that of a 4 year old as you try to talk and make this adorable creature smile – “hello little puppy”, “Your soooo cute”, you get the idea.  You’re probably saying it out loud right now as you

07/11/11

I am a red-blooded American gal and I love to find things on sale! Who doesn’t? I have started to wonder, can a retail business have too many sales? I get an e-mail almost everyday from Lands’ End. I love Lands’ End, I think they have a great product. I am so conditioned to buying when there is a sale

07/07/11

Force 5 remains steadfast in its commitment to be a  “next generation brand development and marketing communications firm.”  Determing what that next generation technology is and how to bring it to clients in an effective and practical way is the real challenge in fullfilling our commitment.  One next generation technology is mobile.  Today, all indicators show that in the foreseeable future, mobile will play a

06/21/11

In a May 2011 Report authored by Michael Stelzner and sponsored by Social media Examiner, the 2011 Social Media Marketing Industry Report set out to uncover the “who, what, where, when and why” of social media marketing. More than 3300 marketers provided insight on the latest trends in Social Media. Here’s a quick summary of the findings: Marketers place high

06/16/11

I emailed a respected marketer and he made a statement that was quite profound.  He said, “Free stuff we’ll take all day long.  But I also don’t want to work with somebody who gives away their products or services too cheap – if they can’t sell their own stuff, how can they help me sell mine?” I loved his perspective

06/14/11

credit: Rocky Ayrawal Hey, Want a deal? Ok, here it is….I’ll give you $2,500—1/3 now, 1/3 in 30 days, and the final 1/3 in 60. You give my customers $10,000 in retail business from your shop. How does that sound? That’s a Groupon deal. The “daily deal” industry structures their deals so that the retailer must be very careful about

06/09/11

For many of us, the internet is an integral part of our lives. Aside from my personal use to book trips, make online purchases and get directions through MapQuest, my focus is generally how it is used as a tool for businesses. I read about best practices in website building, the latest CMS technology, trends, internet marketing, etc. Recently, I

06/02/11

Hungry Twitter Recent news of Twitter purchasing Tweetdeck and cutting off third-party development of Twitter clients has me wondering where Twitter is headed. Twitter has no doubt proved itself as a contender in the online service arena. But can it prove it’s well-carved niche with the likes of Google and Facebook? With the limitation of additional third-party clients and Twitter