Writings from Force 5 Basecamp

12/17/19

“Hey Siri: How can I help people find my website?” When they first arrived on the scene, smart/voice enabled devices were a fun and novel way to search for things. But many questioned whether they would amount to more than a quick way to know how many tablespoons are in a gallon (256 if you’re wondering). We’re here to say

11/11/19

Can you think back to when searching the internet was simpler? No mumbo jumbo, ads, and information you don’t care about displaying everywhere? Yeah, I remember too. Take a look at the Google Search Engine Results Page (SERP) just a decade ago. Now, take a gander at what the SERP looks like today by just typing in “Dwayne Wade” Holy

11/05/19

Whatever type of business or organization you’re in, you’ve probably been working on your big plans for 2020. Maybe you’re aiming high at some bold and exciting sales goals or perhaps have decided you want to work on increasing your brand awareness. At Force 5, we’d love to help you reach whatever marketing goals you have set for the future.

10/10/19

By Bob Earley So, now that you have a fair understanding between traditional and digital advertising solutions, now comes programmatic or OTT advertising. What is OTT you ask? Is it the newest and greatest thing since “sliced bread” for advertisers?” OTT simply means Over The Top. What does that mean? With more and more people choosing to cut the cable

07/26/18

by Camille It doesn’t matter where, what country, which state, what city – creativity is everywhere. As a rising senior at the University of Notre Dame, pursuing a BA in Visual Communication Design, I thought I already knew and believed this. With my marketing and design internship at Force 5 coming to a close, I reflect back on the summer

02/12/16

What is a Favicon?  It is a 16×16 pixel image that is shown next to your web page’s title on the tab in browser address bar. Favicons are usually overlooked, but I think they are a nice touch on a website.  I thought that maybe it was just a quirk of mine, but then I read the article “What’s The

02/11/16

On a search engine results page (SERP), the listing of results returned by a search engine in response to a keyword query generally show two bits of information from your webpage, the title tag and the meta description. TITLE TAG – Title tags / Page Titles are critical to giving users a quick insight into the content of a result

01/26/16

An effective customer-centric website design requires the designer to put himself in the customer’s place to build a site that is user-friendly, while providing all the information that the visitor needs.  If you find it hard to put yourself in your customer’s shoes, there are services out there that will critique the usability of your website for you.  Some, like

01/04/16

One sign that you might need a new website is that it doesn’t look good on mobile devices.  According to a recent study, mobile device usage is significantly higher than desktop usage, with people viewing 51% of the content on mobile versus only 42% on desktop/laptop.   (Five years ago, it was 12.5% mobile vs. 75% desktop/laptop).  Mobile Friendly Not Mobile

12/31/15

1) Do I Need a New Website? The team at Force 5 shares their thoughts on signs that your business might need a new website. 2) Happy Halloween A Halloween post with downloadable pumpkin stencils of the Force 5 team. 3) Is Your Website Mobile-friendly? A blog about the importance of having a mobile-friendly website. 4) SQL Case Study –

12/29/15

According to a recent study by HubShout, 94% of people use a mobile phone to search for local businesses. So what information are they looking for when they get to your website? 88% are looking for your business hours (46% are annoyed when they can’t find business hours on a website) 85% are looking for your phone number (42% need

11/02/15

In a recent Facebook post, colleague Marty Heirty took us back in time to remember or learn about the famous confrontation between Muhammad (formerly known at Cassius Clay) Ali and George (before the grill) Foreman. When a young, strong, well-trained, highly-conditioned Cassius Clay took “the ring,” his strategy was encapsulated in his signature phrase, “float like a butterfly; sting like a bee.”